When Macallan launched ‘The Harmony Collection’, we knew we had something special to share.
The team at Spur was briefed to develop an experiential campaign for a select audience of media, influencers, and whisky enthusiasts.
A CBD venue was selected then modelled in CAD, before being transformed into a carefully curated, multi-sensorial brand experience. Guests got the chance to dive into the story behind the unique ‘whisky & coffee’ collaboration, before getting an exclusive chance to trial The Harmony.
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Concept development
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CAD modelling
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Project management
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Content development
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Health & safety planning
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On-site event management
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Promotional staffing
