Fieldays is the largest agribusiness event in the Southern Hemisphere, with over 100,000 visitors and 100s of exhibitors.
In a competitive environment, we helped Toyota stand out by creating a welcoming, engaging House of Hilux site for customers to browse the Hilux range and choose the right ute for them.
Saatchi & Saatchi’s successful Hilux An Unbreakable Bond campaign was brought to life through multiple touch points, including the Bond-O-Meter trivia activation, a Hay stacking challenge, ambassador attendance, a free coffee offering, spot prizes and more.
Spur concepted, delivered and managed the site, and brought together cross-functional internal teams including sales, accessories, marketing and CRM to deliver a strong sales and CRM result for the brand.
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Lead agency.
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Concept development.
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Project management.
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Build and construction management.
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Health & safety planning.
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On-site event management.
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Promotional staffing.
